Transcript
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Hey there mamas, if you're tired of
the same old social media grind and
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you're looking for a place to build a
real community and actually test your
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products, you've come to the right place.
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So today I'm going to dive into school
and it's like, I don't know, a secret
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clubhouse for online entrepreneurs.
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So you can build a super tight community,
you can get honest feedback on your stuff,
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and even discover new opportunities.
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Oh, and This is potentially a cash
cow if you're interested in becoming
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an affiliate, or if you don't want a
group, but you're looking for something
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where you can use something as an
affiliate tool where you believe in
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it and you want to promote it and
it's rock solid, this is for you.
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So you can make a serious
dough through this.
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I didn't even think about this part
really, but I just saw school popping
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up so much over the last year or two.
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And I'm in, I would say right
now, I'm probably in a combination
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of, I think I have three paid
scenarios and the rest are all free.
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So a total of maybe
seven, seven different.
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communities that I belong to on school
over the last, I would say three years.
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And what I've noticed recently
is that this is like a goldmine
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if you do it the right way.
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So this whole episode, I'm going to
break down what I've seen people doing
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in school that is just brilliant.
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And I would say no two people
are doing it the same way.
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So I wanted to just cover some of the
different things that I've seen and
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maybe one of these sounds good to you.
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I'm still trying to figure
out what I'm going to do.
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I'm in a little bit of my own figuring
out process right now myself, and I've
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shut down a website and I'm reopening it.
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So I'm just trying to figure out, I would
love a community, but I'm trying to figure
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out the right space for that myself.
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Anyway, so that's what
this episode is about.
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I think the first time I joined.
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School was probably three years ago
and I wasn't super impressed right
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off the bat, but I did that it was
a little bit different than circle.
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It was definitely different than Facebook
and it had a pretty clean user interface.
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All that was great.
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I ran into some trouble when I tried to
log in again because somebody else sent me
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to their school account and that kind of.
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That kind of bothered me.
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Since then I figured out that you really
can just use one login and then in a very
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tidy way all of your communities will
show up on the left hand side and you
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can just pick and choose and move through
each of the individual communities.
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I think that is brilliant
the way that it's set up.
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It's not confusing.
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at all.
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That's very clear, both on
laptop and on mobile device.
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So anyway, so now that I've have
these communities, I would say I was
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active in, I had one podcast community
that was paid for as a mastermind.
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I had another more recent one
that was a marketing very quick
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course that was closed down by
the founder for whatever reason.
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And then I've had a couple that
are free recently where I was like,
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Ooh, these people are so smart.
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So what they're doing, and this is
the main thing that I wanted to share.
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I am.
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Because I'm so intrigued by the
marketing aspect of what they're doing
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and how they're leveraging school,
I really wanted to share it here.
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So here's what I've seen.
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So let's say there's a YouTube Person
that you really like and you're
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following them or somebody on Instagram
or another social media platform and
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they say hey guys Go they have some
content around something that you want.
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So they're offering something
free Maybe it's a meditation.
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Maybe it's a mini course a free
Template on how to grow your
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Instagram or something like that.
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So they have a link in their
blog post bio or wherever they're
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driving the traffic, you click
that link to their school platform.
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It's free.
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So you join.
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And if you're already in, because you're
in school for something else, that's fine.
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You just log in, you add their community.
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So now you're in the community.
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You can find the free thing, whatever
it is, and you can download it,
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use it, listen to it, whatever.
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So now, unlike when you ask somebody to
join your email list, The school, the way
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that school works is when you If you add
something new, whether it's you're the one
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promoting something in a new thread, like
a new comment thread, or you're adding
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a new piece of content, it's going to
automatically alert your school community.
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So if you're somebody like me, who's
not super consistent with your email
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list, and you find it a burden to stay
connected, this is such a great tool.
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way to create that automatic community.
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And this is the part that I was like,
whoa, this is brilliant because what
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I saw is that one of the groups that
I'm in is a digital marketing group.
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And so the woman running that group,
she gave away something for free.
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So we joined actually we were invited to
join through her email list first because
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she was looking for marketers, people who
had more than four years of experience.
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Experience as marketers.
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So I joined her group.
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I already respected her.
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I had already taken one of her courses.
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I got into her group and because
of the way that she did it in the
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selective way you had to be approved
and I don't even know, I think it
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was like a couple of questions, but
it made it feel more like elite.
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So I thought that was brilliant.
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She's a marketer.
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So of course, not everyone's doing that.
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Some people are just like, just go
ahead and join, but she did that.
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Then you're in.
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And then she started sharing some
of her wins from some new things
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that she was doing with Instagram.
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And so she was sharing one of her
AI tools and she would, explain what
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it is, how it's helping her clients.
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And she made a video that kind
of walks you through all the
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different steps and how to use it.
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And then she had a database, which
was like a separate Notion template.
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And that template was so kick ass that,
and she explained it would take 80
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hours to gather this information about,
in this case, it was about Instagram
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prompts and what's working, what's not.
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And then what she was selling, as I
later learned, was this way of her team
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gathering up very specific information
about whatever your niche audiences, then
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they would gather these prompts and then
show you and save you 80 hours of work.
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Like these are the things that are working
really well in this particular niche.
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And then you join, there was an
offer to join that, subscription
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to get that spreadsheet with that
information and implement it.
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And then you could give her feedback.
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She'd offer all of this to you
for free to kick the tires, try
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it, see if you liked it or not.
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She gave a what do you call it?
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A discount code for only
for people in the group.
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And if you shared it outside the
group, there were, you'd get kicked
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out of the group essentially.
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So it was on the honor system,
but she did a really great job and
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then said, in X number of days,
this won't be available anymore.
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It's going to go up to this price.
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And, 1.
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95, 3.
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95, whatever the thing was.
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And I was just like, wow,
this is awesome because she's
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getting feedback in the group.
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She has narrowed her niche to only
marketers who are fairly experienced,
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intermediate level at least.
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And the only people she's promoting
this to are people who actually have
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some idea of what they're doing.
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They're not noobs.
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So they're not going to be like spamming
her with all kinds of questions.
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And because everyone in there are
marketers, they can learn from each other.
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And I don't know, I just was like, wow.
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And then she off, AI tool as well.
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Same thing.
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That AI tool was, Connected to
marketers and specific to marketing.
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She walked you through how to use it.
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I ran into some trouble with
it and I was like, Oh, I'm
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going to send some questions.
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And then I went back and because
it had like step one, step two,
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step three with videos in school.
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I hit a snag where I saw, Oh, this, the
question I have has already been answered.
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It's only going to do this.
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Yes.
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it's not going to retain the
content that I'm asking it to do.
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Anyway.
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So I just thought that was brilliant.
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I'm like, wow, she
already has an audience.
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That's segmented.
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She doesn't even have to create
a brand new email to send to that
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list because when she writes a
post, her post is becoming the
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email that gets sent to all of us.
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And there's a link inviting us
back into that school community
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specifically to then partake in
whatever the thing she's offering.
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Okay, so I thought that was really cool.
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Then another different school
group that I'm in, that person.
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Was offering like a free training
and it was a live training.
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So this is a group that's more of
a mastermind paid group, but this
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free training they have, I'm trying
to explain the way that it works.
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So the mastermind was like one
year where you get feedback and
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you have live trainings, but
you're in the school group as well.
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So you have the course and
the mastermind, but then the
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school group is the community.
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So new people can join and
they can get that live piece.
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But after a year, As somebody in
that group you're in the community,
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but you're not necessarily
getting that live coaching.
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So they had this special event where
you could come and they were, I think
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they were talking about specifically
about emailing your list and a very
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like niche topic related to podcasting.
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And I was like, Ooh, that's awesome.
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Again, they were able to just send
out a note through the thread.
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The thread went to the entire list.
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Then you could register, you can go back.
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And because they went live, the live
was literally like in the community.
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And then the way that they did it, they
were sharing some very specific things.
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They had you ask for the
content if you missed it.
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Again, staying connected
to community, prompting.
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asking for feedback.
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They're handling it in a different way
than the previous person I mentioned, but
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still, it's a good way to hook people in.
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You're not in a Facebook group where
you're being spammed by other people's
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comments, potential ads in the timeline.
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You're with your like minded people, in
this case, fellow podcasters I just really
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liked that it was so clean and clear.
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And then as I was watching these two
people, and then a couple of other
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people who are using school another
one is a writer, and what he's really
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great at is he's he's teaching writing.
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He has a newsletter.
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He has two or three
courses, plus a mastermind.
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He does a ton of writing
on LinkedIn and teaches.
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How to write on LinkedIn, but mainly he's
teaching about how to get writing clients.
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And so what he will do is drip
out very specific niche lessons
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in his school and his school
videos are just hosted on YouTube.
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So every time he sends it out, it
goes to his school And this so I
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belong to both a small paid community
of his and a free one and I'm right
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now I'm referencing the free piece.
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So the free is going to Out to
his list and it's saying to them.
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Hey, this is what this is about This
is why I think this is so important.
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Click the link to go check it out.
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So when they click They can see that
video within school But it's real.
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Actually, I follow him on YouTube.
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It's being pulled from his YouTube,
so his YouTube views are going up.
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It's embedded from YouTube, so it's,
so if you're a YouTuber and you wanna
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create a tight community or a YouTube
podcaster, you want to create a tight
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community, this is another way to
do it and to drive that traffic more
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consistently to your YouTube videos.
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or podcast episodes.
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And then because it's in school and
school's a community, you can have
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people, you can prompt them to ask
questions give feedback, whatever,
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in a much more cohesive way than you
could just relying on YouTube alone.
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Because YouTube is great.
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You can create a community there.
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Sometimes you're getting random
comments and people aren't.
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Tightly knit to you.
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So I really like that approach as well.
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And what he's doing is he's building
up from his free content, he's
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teaching, he's pulling people over to
his YouTube, he's also sending them
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sometimes to his newsletter, and I
believe also over to his LinkedIn.
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So like he's getting all kinds of views
from this very niche school community.
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Awesome.
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Because You see people who are
like, Oh, go over to Instagram,
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go over to LinkedIn and, direct
message people do all this stuff.
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It takes so, so much work to do that.
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If you can just invite them into
a school community, they're there.
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You don't have to do
all that manual effort.
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And I'm sure there are tools that, that
do this as well, but I'm just, this
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seems so simple and so easy and clean.
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I just love it.
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The other thing that I noticed
was when I was on mobile, I was
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like, wow, I'm looking at all
my communities that I belong to.
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I ran into a glitch because
I had two different logins.
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As I was looking through school,
I saw that there was a promoted
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on my screen, these other
communities that I should join.
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And I was like, what?
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I didn't know that school was also a
discoverability tool where you could
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discover other free communities.
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And that happened to me when I
joined somebody on YouTube who
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has a massive school audience.
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I think his school community, which
is free, is in like the 42, 000 range.
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He has over a million people
on his YouTube channel.
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So I was like, Okay this is reminding
me of how the newsletters work when
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they recommend other newsletters, right?
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So I went in and I started, looking
at what was being recommended to me
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and I found this really cool Multiple
interesting groups that I could join, but
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one of them was another different digital
marketing tool group, I should say, run
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by a woman I'd never heard of before.
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And this group was huge.
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I think she has, I don't know, upwards
of 60, 000 people in the group.
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And as I was reading through it, it
was a paid group that came, I think,
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from a product like, you bought,
maybe people bought her course.
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But because school is promoting
her, I found her, I wouldn't
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have found her as, I don't know,
I've never heard of her before.
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And then I really, I watched her videos.
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I watched like what's happening in
the group and I was really intrigued.
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I haven't joined at the moment, but it
was like a 60, I think it was 64 a month.
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I did the math on that.
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This woman in this group,
assuming even only half.
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of her group is paid, she's making half
a million dollars a month or something.
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It was ridiculous.
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I did the math on it.
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So I was trying to explain something
to my kids and I was like, this
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is what's happening on, how
people are making money online.
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And so that's huge.
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So if you're somebody who's
Oh, should I have a newsletter?
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Should I create a brand
new Facebook group?
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Should I, whatever, if you are
somebody who's creating content,
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You're creating products to sell,
like courses or e products or
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templates or anything like that.
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And you want to have a community where
you can teach and interact and support.
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This is incredible, I think.
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So here's the other piece of it.
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It's not cheap.
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I'm not gonna lie.
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Obviously, Facebook is free.
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There are all these other communities.
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But if you're somebody who likes
to sell and promote and you believe
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in things, like I've been playing
with this for three years, right?
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This tool is 99, believe
me, yeah, 99 a month.
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However, if somebody in your group
joins and creates their own group, as a,
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you're like an instant referral because
they're doing it from within your group.
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And you get 40 percent of that amount
every month for the lifetime of their
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membership, which is very generous.
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00:17:22,670 --> 00:17:26,835
And I looked at their affiliate
their affiliate program.
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00:17:27,385 --> 00:17:32,405
So if you sign up as, if you join school,
you automatically get a referral link and
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you can refer your friends and whatever.
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And if they join, there's
a 30 day cookie set.
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So if they join under your referral,
you will get, as I said, the 40%,
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every month for the lifetime of
their, however, the long they're in
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school, if they keep their membership.
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If they happen to.
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join from within a group, the group,
the fact that they're in your group
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supersedes the cookie that was set.
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00:18:05,140 --> 00:18:07,820
So if their friend referred them,
but they're in a group because they
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either paid for the group or they just
selected the group and decided to join.
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And then while they're in the
group, they decide, you know what,
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I'm going to create my community.
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Then you get credit for that
automatically, which I think is.
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Super generous, super fair.
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I've never heard of anything like that.
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You might say, Oh, it's unfair to the
affiliate person who sent them there.
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It is and it isn't because
they're in the group.
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Maybe they found school through
that person, which is great.
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00:18:35,690 --> 00:18:38,420
But if they're in a group and they
like the group so much that they're
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thinking, I need to have my own.
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It's probably because of the
experience that they're in.
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So I don't know.
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Anyway, I see both sides of it.
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I think it's very generous.
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And then the, in terms of the
way that they pay out, they
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have a 14 day holding period.
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00:18:56,640 --> 00:19:02,470
So if somebody joins within the group or
from your affiliate link, they 14 days.
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00:19:03,320 --> 00:19:07,130
And then after that time
they pay you through Stripe.
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00:19:07,130 --> 00:19:08,700
So it goes from school.
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00:19:09,185 --> 00:19:13,725
to Stripe to your bank account
and there are no additional fees.
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00:19:13,775 --> 00:19:19,825
So there's no, the actual the actual
payout says no transaction fees.
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00:19:20,975 --> 00:19:21,795
That's awesome.
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00:19:22,745 --> 00:19:27,485
So I haven't seen anything quite this
generous and I would love to hear
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00:19:27,485 --> 00:19:32,155
from you if you have something like
this where you're like, Oh, Steph,
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this sounds great, but what about.
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00:19:34,585 --> 00:19:35,715
ABC product.
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00:19:35,735 --> 00:19:37,915
Please do tell me, I would
love to hear from you.
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00:19:38,425 --> 00:19:44,255
I am going to become an affiliate
because I am so captivated by school.
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00:19:44,535 --> 00:19:49,655
I was in, Sam Ovens is the
founder, I was in Sam's consulting.
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00:19:49,905 --> 00:19:52,815
com, which was something he
put out, I believe, more than
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00:19:52,865 --> 00:19:54,225
maybe five, six years ago.
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00:19:54,695 --> 00:19:59,065
And his product was like, rock solid.
329
00:19:59,075 --> 00:20:05,495
He is such a masterful,
genius entrepreneur.
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00:20:05,505 --> 00:20:08,595
Like he's just so top notch
in everything that he does.
331
00:20:09,265 --> 00:20:12,705
And that course helped me launch
a digital marketing business.
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00:20:12,735 --> 00:20:16,675
And that's what got me really
off the ground and really,
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00:20:16,675 --> 00:20:18,175
truly making money online.
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00:20:18,695 --> 00:20:22,915
So I really believe in him and I've
had all kinds of stuff with my life
335
00:20:23,460 --> 00:20:27,370
With my kids with my one daughter
being really sick and just a lot
336
00:20:27,380 --> 00:20:31,270
happening for the last two years
and I'm just looking for simplicity.
337
00:20:32,060 --> 00:20:35,440
I'm looking for a way to connect
and I just think this is phenomenal.
338
00:20:35,780 --> 00:20:39,760
I have explored two other
newsletter platforms.
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00:20:40,180 --> 00:20:43,780
So I'm trying to figure out how
to integrate those platforms
340
00:20:43,800 --> 00:20:45,030
or if maybe I don't need them.
341
00:20:46,230 --> 00:20:51,320
Maybe I'm going to switch my
email from MailChimp to ConvertKit
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00:20:51,400 --> 00:20:55,510
potentially and ConvertKit has its
own its own newsletter platform.
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00:20:55,520 --> 00:20:59,690
And then this is another way
of emailing people as well.
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00:20:59,870 --> 00:21:04,810
And seems way, especially if you're a
content creator and you're sharing and
345
00:21:04,810 --> 00:21:10,150
commenting and curating content, it
seems like a really great way to do that.
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00:21:10,250 --> 00:21:15,370
And it's not going to exhaust you
the way maintaining a list can.
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00:21:15,665 --> 00:21:17,435
Can potentially exhaust you.
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00:21:18,315 --> 00:21:21,995
So if you look for shortcuts, looking
for maximum impact, you're looking
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00:21:21,995 --> 00:21:24,695
for a community where you can test
your products and get feedback.
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00:21:25,075 --> 00:21:28,255
Were you looking for a platform where
there's some discoverability and your
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00:21:28,255 --> 00:21:30,315
group could be promoted to other people?
352
00:21:30,665 --> 00:21:34,785
You're looking for a way to potentially
earn affiliate income through your
353
00:21:34,785 --> 00:21:39,075
group as an affiliate marketer and,
or just a host of a group, and maybe
354
00:21:39,075 --> 00:21:42,515
you're not like actively promoting
it, but you want the people within
355
00:21:42,515 --> 00:21:47,015
your group to potentially opt in
and, create their own groups as well.
356
00:21:47,015 --> 00:21:48,735
This just seems like a no brainer.
357
00:21:49,835 --> 00:21:55,765
So this is just for listeners in
general, I am going to be doing, this
358
00:21:55,765 --> 00:21:59,135
is all audio only I'm not on video.
359
00:21:59,595 --> 00:22:00,775
I love video.
360
00:22:00,805 --> 00:22:02,015
My background is.
361
00:22:02,390 --> 00:22:08,590
My degree's in film and new media,
and I have spent many dollars, many
362
00:22:08,610 --> 00:22:13,590
hours taking workshops through the
workshops in Maine, the film workshops
363
00:22:14,260 --> 00:22:16,930
for becoming a digital journalist.
364
00:22:17,600 --> 00:22:20,500
a Final Cut Pro expert, all that stuff.
365
00:22:20,500 --> 00:22:25,540
Like I, I love video, but my life right
now, it's just can't be the main thing.
366
00:22:26,030 --> 00:22:29,550
So when I need to use the screens,
I will, I probably will do a
367
00:22:29,550 --> 00:22:30,840
version of this for YouTube.
368
00:22:30,840 --> 00:22:33,040
But for now, this is just going to
be the way I'm going to share it
369
00:22:33,040 --> 00:22:36,360
because I'm following somebody who
I'm hoping to have on the podcast,
370
00:22:36,360 --> 00:22:38,990
who does a digital products podcast.
371
00:22:39,010 --> 00:22:39,920
I, she's great.
372
00:22:40,030 --> 00:22:43,140
She's also a mom and
I'm like, you know what?
373
00:22:43,400 --> 00:22:44,320
She has a YouTube.
374
00:22:44,330 --> 00:22:45,020
She has a.
375
00:22:45,940 --> 00:22:51,690
She has groups, she has her podcast,
and she's not ever really on screen.
376
00:22:52,040 --> 00:22:54,240
And I feel like I'm still
getting a lot out of it.
377
00:22:54,250 --> 00:22:57,580
So I'm going to follow her
lead and simplify my life.
378
00:22:57,610 --> 00:23:01,000
And I will, I think that will
make things a lot more consistent.
379
00:23:01,200 --> 00:23:07,240
If you guys could see the number of mini
courses, tutorials, trainings, Podcast
380
00:23:07,240 --> 00:23:11,500
episodes that I have on my hard drive
that have never been shared due to the
381
00:23:13,620 --> 00:23:17,110
Complexity that I have created over
the years you will totally understand.
382
00:23:17,120 --> 00:23:23,050
So I'm trying to simplify Trying to
embody and be the role model Myself
383
00:23:23,340 --> 00:23:27,330
because I truly believe that there are
shortcuts and that's what I want to focus
384
00:23:27,330 --> 00:23:34,850
on moving forward through this Season
of audacious mamas, and I'm hoping That
385
00:23:35,180 --> 00:23:40,180
and intending that you will see more
episodes this season a lot more All
386
00:23:40,180 --> 00:23:45,050
right So also if you want to go check
out the audacious life podcast if you're
387
00:23:45,050 --> 00:23:49,950
somebody who has been through a toxic Or
emotionally abusive financially abusive
388
00:23:50,100 --> 00:23:51,950
coercively controlling relationship.
389
00:23:51,970 --> 00:23:55,820
You're coming out the other side and
healing That is my other podcast and
390
00:23:55,820 --> 00:23:59,120
I would love to You send people back
and forth because I know there's a lot
391
00:23:59,120 --> 00:24:04,210
of overlap between those two audiences
because as Mamas, whether you're a single
392
00:24:04,220 --> 00:24:11,380
mom Whether you're a just not just whether
you're a mom who has a partner sometimes
393
00:24:12,050 --> 00:24:15,540
You just need Mental health support.
394
00:24:16,050 --> 00:24:17,290
You need to be built up.
395
00:24:17,410 --> 00:24:22,100
You need ideas on how to save time
and I think that those are all
396
00:24:22,100 --> 00:24:23,250
the main things that I want to do.
397
00:24:23,260 --> 00:24:29,610
It's like spiritual upliftment, learning
to thrive, learning to find shortcuts
398
00:24:29,620 --> 00:24:31,220
so that you can get your life back.
399
00:24:31,690 --> 00:24:36,870
You can enjoy your children,
your family, your friends, and
400
00:24:36,870 --> 00:24:38,150
really take care of yourself.
401
00:24:38,220 --> 00:24:39,100
Self care.
402
00:24:39,510 --> 00:24:41,230
Without that is the oxygen.
403
00:24:42,040 --> 00:24:46,130
That is the Yeah, I'm saying
lighter fluid for your rocket.
404
00:24:46,690 --> 00:24:47,160
You get it.
405
00:24:47,160 --> 00:24:50,360
If you're going to have anything
launch in your life, you need
406
00:24:50,370 --> 00:24:51,320
to take care of yourself.
407
00:24:51,440 --> 00:24:52,920
So yeah, go check it out.
408
00:24:52,920 --> 00:24:54,650
That's the audaciouslife.
409
00:24:54,950 --> 00:24:57,859
com and audaciousmamas.
410
00:24:57,860 --> 00:25:00,984
com is down for the moment
because I'm relaunching that.
411
00:25:01,605 --> 00:25:04,185
Feel free to subscribe
if you feel like it.
412
00:25:04,205 --> 00:25:08,215
That really helps the podcast and invite
other people to check out this episode.
413
00:25:08,265 --> 00:25:08,935
Please do share.
414
00:25:09,485 --> 00:25:12,035
I appreciate you lots
and lots of love to you.
415
00:25:12,055 --> 00:25:14,845
And if you have any ideas and
you want to reach out to me,
416
00:25:14,845 --> 00:25:15,785
you want to be on the podcast.
417
00:25:15,815 --> 00:25:19,535
I want to feature other mamas and I
want us all to support each other.
418
00:25:19,815 --> 00:25:20,915
So please do reach out.
419
00:25:21,115 --> 00:25:21,835
All right, all for now.
420
00:25:22,005 --> 00:25:22,355
Take care.