How to Identify Your Niche Podcast Audience for Guest Appearances

How to Identify Your Niche Podcast Audience for Guest Appearances
In this episode, Steph discusses how to identify and define your ideal audience niche when trying to become a guest on podcasts. She covers:

Defining Your Audience (3:20)

• Ask yourself what problems/solutions you address for your audience
• Determine the who - demographics like gender, age, income level, life stage, interests, needs

Researching Potential Podcasts (11:00)

• Look for shows that have guests
• Listen to the host's tone and style - do they let guests fully explain offers?
• Check if it's a good vibe/energy fit for you
• See if they promote guests on show notes and social media

Finding The Right Niche Podcasts (17:40)

• Focus on smaller, niche podcasts rather than huge popular ones
• Look for podcasts popular among your current clients/audience
• Survey your email list about their favorite podcasts
• Search Facebook groups your audience is in for podcast recommendations

Key Takeaways

• Define your ideal audience persona thoroughly
• Research podcasts carefully - listen for fit with your offer/vibe
• Ask your existing audience what podcasts they listen to
• Target niche, smaller podcasts over huge popular ones

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Thanks for Tuning in!!

Wishing you the best on your journey to niche podcast guesting!

Love,

Steph
xoxo!!